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Wednesday, October 7, 2026
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TikTok Provides Users Power to Decrease AI-Generated Media in Their Feeds

The platform is rolling out a updated setting that enables them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the company announced that it presently contains in excess of 1 bn AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a full-scale launch. This development comes amid a increase in AI-generated material, fueled by emerging AI video creators.

AI Content on Other Platforms

Studies have shown that nearly a tenth of the quickest rising video streams on a popular video site exclusively feature content made by AI. A significant portion of this content is classified as mass-produced AI material, a phrase for substandard, factory-style content that is often nonsensical or bizarre.

Based on user feedback that numerous viewers like content produced via AI tools, including digital art to science explainers, and we want to offer the community the power to increase or decrease of that, depending on their own choices,” said a company executive.

AI on the Platform

The platform announced that there are now 1.3bn videos on its service tagged as made with AI. In total, more than 100 m videos are added to the service each day, making clips made by AI a relatively small percentage of its complete catalog.

Customizing Your Feed

Members will be capable of decrease or raise the volume of AI-generated videos they view by using the topic control option in the application and choosing AI-made media. Additional categories that can already be modified under the setting encompass current affairs, clothing, aesthetics, and choreography.

Content Labeling and Policies

Its rules oblige content makers to tag lifelike artificially created content, and it prohibits harmful fake videos of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.

Furthermore, the platform will from now on apply an AI-generated tag to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This action is designed to help prevent users from trying to circumvent the labeling process.

Responsible AI Funding

The company is also launching a two million dollar AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This project will support non-profit groups focused on teaching computer science.

Moderation Strategy

TikTok has defended its safety measures, following discussion over intentions to lay off numerous safety staff in the United Kingdom. The company is expected to cut 439 jobs in its trust and safety team in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.

A company official clarified that human moderation would still have a role, but automated tools can protect employees by eliminating the most distressing content ahead of it gets reviewed by humans. The company announced a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to the use of its machine learning processes.

We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
MP
Written by

Megan Page

Aria Chen is a cultural anthropologist and writer who studies global luck traditions and shares practical advice for cultivating positivity.

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